The FIM (Federation Internationale de Motocyclisme) launched on - Friday 20th May 2022 - what it says is a historical and special campaign to give visibility to the women in motorcycling in Arabic countries. The campaign which is based on this year´s International Women´s Day theme “Break the Bias” the FIM Women in Motorcycling Commission (CFM) wants to highlight that women all over the world are riding motorcycles and are being active in motorcycling activities. FIM (Federation Internationale de Motocyclisme) The campaign started from Jordan where local female … [Read more...]
ACEM – Freedom On Two Wheels
Europe - The European Association of Motorcycle Manufacturers (ACEM) who represent the manufacturers of mopeds, motorcycles, three-wheelers and quadricycles (L-category vehicles) in Europe launched recently a position paper regarding - Motorcycle leisure, tourism, sports and related activities. ACEM say that, "Motorcycles are not only used to commute to and around urban areas prone to heavy traffic, but also for leisure and tourism purposes. In this context, motorcycles are typically used for short trips on the weekend, to visit scenic places, or long- distance … [Read more...]
We, The Riders
We, The Riders: One Movement For Everyone - If you missed last year's launch of the Fédération Internationale de Motocyclisme (FIM) We, The Riders, then fear not as the FIM has today announced its branding re-release for the campaign. The FIM explains the mission and aims of the re-released campaign below and you can also view the re-launch video below, which follows the last call to fill in (if applicable) - "The Dynamics of Motorcycle Crashes" - survey. Fédération Internationale de Motocyclisme (FIM) - Both on and off the roads, all riders are equal, and there is … [Read more...]
Breathtaking Roads – The Devil’s Beeftub
Scotland - Breathtaking Roads - The Devil’s Beeftub - In June 2018 we highlighted and featured a series of short films showcasing Scotland’s breath-taking motorcycle routes. This was part of a motorcycle safety campaign in the Live Fast, Die Old Breathtaking Roads series, which focused on Scottish riders and those visitors from beyond Scotland’s borders. The campaign highlighted the top risk areas for riders - bends, junctions and overtaking - in a bid to help reduce fatalities on Scotland’s roads. Now the campaign is back with its dedicated microsite and engaging … [Read more...]
Motorbike Relay Across The World
Global - 14,000+ Women Await the Start of the First Female Motorbike Relay Across The World as ‘Women Riders World Relay’ marks the launch on International Women's Day weekend’. London UK - What started as an idea to attempt a relay around the world led by women on motorbikes that founder, Hayley Bell, shared on social media in late August last year, has snowballed into a movement spanning over 100 countries across the world. As of today, over 14,000 women worldwide have responded to her call to show the industry the force behind the female biker market. ‘Women Riders … [Read more...]
Sikh Helmet Exemption Fulfilled Canada
Canada – Ontario – The province of Ontario in Canada is joining the provinces of Alberta, Manitoba and British Columbia in allowing an exemption from motorcycle helmet wearing for Sikh motorcyclists. The exemption was announced by Premier Doug Ford and Prabmeet Sarkaria, Parliamentary Assistant to the Minister of Community Safety and Correctional Services, that, “Ontario's Government for the People is taking steps to grant the Sikh community an exemption from the requirement to wear a helmet while riding a motorcycle.” "We promised to establish a helmet exemption for … [Read more...]
Ride To Work Or Nowhere In Particular!
Ride To Work - Monday 18th June is the International Motorcycle and Scooter Ride To Work Day which is now in its 27th year to promote the use of motorcycles and scooters for personal transport. First started in the United States as a non-profit advocacy organization, Ride To Work has expanded in recent years to the United Kingdom as a motorcycle industry campaign, initiated by the Motorcycle Industry Association. A whole week of riding to work – Ride To Work Week - and with the Federation of European Motorcyclists’ Associations (FEMA) managing their International … [Read more...]
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