“Women in Motorsport” – Conference

Finland – “Women in Motorsport” – Conference – On 17th-18th August 2019, Finland will host a historical event: the first ever FIM (Fédération Internationale de Motocyclisme) and FIA (Fédération Internationale de l’Automobile) joint conference on “Women in Motorsport”.

The conference hosted by FIM WOMEN in Motorcycling and FIM – Fédération Internationale de Motocyclisme will be held in the Lahti region, arousing the enthusiasm of almost 40 high-level speakers from 14 different countries.

The historical conference is designed to celebrate inspiring women and men involved in the motorsports world who took position to promote and increase the presence of women in motorsports. With keynote speeches, empowering panel discussions and workshops, the conference is a platform to address issues surrounding in motorsports and to share deeply inspiring stories.

During the weekend with the biggest names of women´s motorsport attendees will learn how the world champions made it to the top; how and when to start the training in order to become the best athlete; what is the meaning and social impact of the sport for children and how to become a successful leader in the male dominating world.

The conference will provide concrete tools on how to organize training camps and coaching events, how the manufacturers should develop their products for women and how to approach female consumers.

Also, the experts of electric industry will share their ideas about the future of motorsport concentrating especially on Formula E and MotoE world championship series.

Participants will have the chance to hear stories of successful motorsport women from various  continents and horizons such as Maria Herrera from Spain, first  female to win the FIM CEV Repsol series; International circuit racing  rider and Cover Girl Ambassador Shelina Moreda from USA; World Superbike  Team Owner and Creator of Moriwaki Cup, Midori Moriwaki from Japan; AMA  EnduroCross Champion Sandra Gomez from Spain  and women´s Hard Enduro pioneer Kirsten Landman from South Africa – the conference will involve a wide range of international experts.

The aim is to provide concrete solutions to several hot topics, such as how to attract more volunteers, how the federations should support competitors preparing their post-racing career – or help them manage their dual career, how athletes should consider themselves as brands and get sponsors, or what is the future of motorsport when it comes to sustainability and E-Series.

To answer these questions, a large array of speakers will be on stage such as Dr Lindsay Findlay-King, Principle Lecturer in Sport Management at Northumbria University (UK) and Chair of UK Sports Volunteering; Mayi Cruz-Blanco, Global Head of Athlete Programmes from Cuba; Juha Dahlström, Dual Career Expert from Metropolitan Sports Academy and the Finnish Olympic Committee, and Bruno Chevolet Managing Partner at Teammotivation Consulting (Belgium).

Coaching and training will be addressed at length during the conference: for example, Tommi Pärmäkoski previous personal trainer to F1 World Champion Sebastian Vettel and Pasi Mustonen, Head Coach of Finland´s Women´s National ice-hockey team – both Finnish – will broach subjects such as specifics of training motorsport athletes and differences between female and male athlete training, whilst also sharing concrete tips with the audience.

The latest trends in motorcycling gears and how the manufacturers should target female users will be the topics of the “Motosports Industry and Women” session, with speakers such as Hannu Malinen, Sales Director and Brand Manager of Luhta Sportswear Company (Rukka Motorsport) and Midori Moriwaki, the rising leader of Japan´s business community and the world of motorcycle engineering and sports.

FIM President Jorge Viegas: “We are very excited to have so many brilliant speakers joining us in Finland. Getting the next generation involved in motorcycling as riders or volunteers is a fundamental subject for us these days especially when the gap between generations is increasing. I am also looking forward getting tips from the experts outside our sports as we really value the importance of bench marking. I want to thank FIA for their co-operation with this historical event where we will share our common passion and plans for the future of motorsport.”

More information: www.fim-women.com/women-in-motorsports-world-conference

Original source – Almost 40 speakers at “Women in Motorsport” event

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